Account Based Marketing - ABM: Increase Your B2B Efficiency
Implement a new ABM marketing strategy to enhance the number of clients and their quality in B2BWhat you'll learn
- What are ideal accounts? How to identify them for promoting your offers
- How to get information about a target accounts through LinkedIn Sales Navigator and email outreach tools
- What is competitive analysis? What methods and tools are available for this? How do you use them
- Understand the specifics of account based marketing
- How to build an account-based strategy and maximize its efficiency
- How to use ad launch and email marketing methods
- How to work with analytical tools
- What are marketing and content funnels and how they work
- Understand how to communicate with accounts to engage them in your product
