MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 1.48 GB | Duration: 1h 15m
Combine incremental growth, creativity for innovation, and see which innovation can lead to market disruption!
What you'll learn
Create a disruptive product, and transform your industry
Learn to think creatively and innovate
Manage risk
Balance incremental improvements with potential high-risk moonshot ideas
Learn from case studies of other great and disruptive companies
Requirements
There are no prerequisites for this course, just a love for learning, and an open mind
Description
Wn big by learning to think creatively and disruptively so that product or feature ideas will not only transform your business, but your entire industry of which you'll end up on top!BALANCE INCREMENTAL GROWTH, INNOVATION, AND TRUE DISRUPTIONEvery company needs incremental growth to steadily improve every day. If you don't focus on improving what's currently keeping your business operating, competitors might jump over you.Of course, you can't focus on incremental growth alone. You must also focus on being creative, becoming a visionary in your field, and constantly working on innovating in your industry. Most innovation and experimentation tends to fail, and that's fine because the one time it will work, it will help you revolutionize your industry, and turn into the industry leader.WHAT'S NEEDED FOR TRUE DISRUPTIONIt's not enough to just have a great business idea. You must also work on that idea to bring it to life. In this course, we'll go over a number of examples of companies where disruption was just as much in the great and innovative business idea as it was the effort of the entrepreneur to bring that idea to life.DEVELOPING AN EXPERIMENTER'S MINDSETDoing something new can feel scary and frustrating, but failure means you are just one step closer to success. While you can't make experimentation your only focus, as long as you manage risks, you'll be able to keep experimenting, and eventually hit on a big and disruptive idea.EXPERIMENTER'S MINDSETEmbrace failureLook for ideas that challenge conventionAsk "how can I make this happen"Don't be afraid of outrageous ideasLearn to experiment creativelyEmbrace technological innovationsInvest in your future! Enroll today!
Overview
Section 1: Introduction and welcome to the course
Lecture 1 Introduction and welcome to the course
Lecture 2 Definitions: Incremental change vs. innovation vs. disruptive thinking
Lecture 3 New technology which opens uses in traditional behaviors (Uber)
Lecture 4 Thinking and mindset: AirBnB - most people would say it's a ridiculous idea
Lecture 5 Examples of innovative and disruptive companies from YCombinator
Lecture 6 Chasing money vs. passion
Section 2: The science of business ideas, innovation, and disruption
Lecture 7 Neuroscience & Emotional Intelligence of Entrepreneurship, excitement, Dopamine
Section 3: The innovative process
Lecture 8 The process: collect many potential ideas, edit them, get feedback, repeat
Lecture 9 What if? Can can I...? Instead of "why it wouldn't work"
Section 4: Moonshots
Lecture 10 What are moonshots, and how to balance the search for moonshots within a company
Lecture 11 Five types of risk
Section 5: Bringing your ideas to market
Lecture 12 Outsourcing or finding technical co-founders
Section 6: Class projects
Lecture 13 Case study of my own innovation in marketing
Lecture 14 Project 1 - music
Lecture 15 Project 2 - Elearning industry disruption
Section 7: Conclusion
Lecture 16 Thank you for being a great student in this course! The end!
This course is great for people in leadership positions,This course is great for entrepreneurs,Everyone at your company should be encouraged to think disruptively and creatively at least some of the time!
