Master Course in Account Based Marketing (ABM) 2.0
Account-Based Marketing, ABM, B2B Marketing and B2B Sales, Connecting the sales and marketing with demand generation
What you'll learn
- Understand the Introduction and Importance of Account-Based Marketing (ABM) 2.0
- Learning the types and ABM strategy for B2B, Lead Generation Vs Demand Generation of ABM
- Analyze the benefits of the framework and account-based marketing tactics
- Establish an Account-Based Marketing Strategy for your business
- Managing the Account-Based Marketing tools, channels, funnels, budget and content strategy