This program is designed to equip you with the essential skills to leverage data for sales growth and exceptional customer service. Starting with introduction to data analysis fundamentals course dives deep into areas from data collection and cleaning to statistical analysis, visualization, and predictive analytics.
The curriculum progresses through hands-on experience with industry-standard tools like Excel, SQL, Python, R, and Tableau, empowering you to tackle real-world data challenges. You'll learn how to apply data-based decision-making principles across various business functions. The core of the program focuses specifically on sales and service data, covering crucial topics such as customer segmentation, sales pipeline analysis, conversion rate optimization, churn prediction, and service efficiency improvements. This course will empower you to transform raw data into actionable insights, driving impactful results in your organization.
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 215 countries and has been chosen by more than 701 000 students.